Reading Time: 2 minutes American consumers love their weight loss products. Whether it's pills or powders or machines, if it is billed as making weight loss easier, they're buying. Because of how vulnerable consumers are to such pitches, the Federal Trade Commission has embraced the mission of being the nation's diet product police and enforcing advertising and marketing laws. On Wednesday and Thursday, the FTC announced the resolution of two unrelated diet product cases -- both based on the idea that the companies had no evidence to support their weight-loss claims. The first case involved the powder Sensa, which used a vigorous marketing campaign … Read more
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